Infrastructure · Web app · Monitoring dashboardCommand & ControlNational InfrastructureMedical AIExpert Systems
Hard problems.
Clear interfaces.
Prodotto designs and builds complex expert systems — the kind people rely on when it matters, and nobody has time to read the manual.
NewBuilding your own product with AI? Get focused help with product, interface and design.For AI builders →01
Selected work
Infrastructure · Web app · Monitoring dashboard
Healthcare · Web app · AI heatmapIBEX
Healthcare · Web app · AI imaging reviewNANOX
formerly Zebra Medical Vision
Intelligence · Web app · AI case analysisMETIS
More from the studio
Screens from systems we've designed across industries. Click any screen to see it up close.
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What we do
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Product Discovery
UCD workshops and requirements that align business goals with how expert users really work — before anyone draws a screen.
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UX / UI Design
Visual design, prototypes, design systems and human factors, with a clean design-to-development handoff.
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Frontend & Backend
Turnkey delivery from architecture to release — or experienced engineers embedded in your team.
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Mobile Development
Native-feeling mobile apps, designed and built by the same team.
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Continuous Improvement
Post-launch UX audits, new features and data-driven iteration on what users actually do.
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Expert systems meet AI
AI is changing the systems we design — not the need for clarity. A model is probabilistic; the operators, analysts and clinicians relying on it can't afford to be. We bring 20+ years of expert-system design to the new problems AI creates, including product strategy and UX for AI-driven medical diagnostics.
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Trust & uncertainty
Show confidence, uncertainty and errors in ways users can act on — without losing their trust in the system.
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Human in the loop
Clear handoffs between people and AI: who decides, when to step in, how to override. The same discipline as command & control.
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Explainability
Turn the model's black box into something an expert can check, question and sign off on.
And in our own work?
AI tools are changing how products get designed and built — we treat them like any powerful tool: useful where they make the work faster or better, never a substitute for understanding the people who use the system.
- Speed where it's safeDrafts, variations, copy and quick prototypes can move faster. Decisions about critical workflows don't get delegated to a model.
- Checked by peopleAnything AI-assisted is reviewed against real user workflows before it reaches your product.
- Your data stays yoursNo client data or screens go into external AI tools without your explicit approval.
AI speeds up the work. Judgment about what matters to your users stays human.
New · For founders building with AIBook a session
Built it yourself with AI? Let's make it a product.
AI tools can get you to a working app fast. Making it clear, usable and convincing is a different skill. We offer focused guidance for founders and makers who build their own projects with AI models — on your actual product, at your pace.
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Product
Sharpen what you're building and for whom: priorities, core flows, what to cut and what to build next.
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Interface
Structure, navigation and screen flows reviewed by someone who has designed complex systems for 20+ years.
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Design fixes
Concrete, prioritised fixes to layout, hierarchy and visual polish — so the product looks as good as the idea.
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Built for experts
Prodotto was founded in 2016 by Benny Oberlender, a product design director with more than 20 years of experience building and scaling design teams.
We specialise in the logical architecture of complex expert systems: command & control, tactical intelligence, national infrastructure and AI-driven medical diagnostics. Dense data, high stakes, users who can't afford to guess.
User-centred design for experts
We study real workflows, not personas on a whiteboard.
Complex workflow optimisation
Fewer steps, fewer errors, faster decisions.
Design systems & Design Ops
Consistency that scales across products and teams.
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Clients
Infrastructure
- Prisma Photonics
- Netivei Israel
- Trilogical
- Mekorot
- Egodan
- CoolAutomation
- IXDen
Healthcare
- Nanox (Zebra Medical Vision)
- IBEX
- Techsomed
Other
- Stoke
- Plataine
- AVT
- METIS
- Radiflow
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Let's simplify what matters most.
Tell us about the system you're building — or the one your users are struggling with.